In my current type of work I need to spend a great deal of time thinking about cars; even more of a satisfaction than a chore when placed in such fundamental terms. Often my imagination, susceptible to trips of fancy, will certainly stray on its own accord and prepare a stream of consciousness that will certainly lead me to a missed target date and a spoken warning from my superiors. Whilst checking out some footage of the brand new Ford Fiesta, my thoughts began to digress off on a slightly odd tangent. I was considering Ford’s superior requirement of Lorries and just how it should really feel to be in direct competition with such a market-slaying behemoth as the Ford Fiesta.
I began to picture a scene from Greek mythology, with the Fiesta taking the role of Zeus and the competitors being minimized to the lowlier figure of Prometheus. The tale of Prometheus, in its most unadorned and diluted style, is just one of a startup who gets penalized for challenging the superiority of a greater God. Prometheus swiped fire from Zeus to offer to the human beings and when caught was punished for his criminal activity. The nature of this penalty was Prometheus being bound to a rock while an eagle ate his online every day just for the liver to regenerate to be eaten again the following day.
Stick to me, I’m going someplace with this.
The Fiesta is Zeus, as it has the prevalence, the power and all the preferable features that the minimal versions desire. The lesser designs try to steal all things that make the Fiesta almighty in the hatchback market; the flashy appearances, zippy motor and obvious design. The supercars dealers are agitated by this and websites divine retaliation on its lower rivals. In this situation that penalty can be found in the kind of a worthless market share in contrast and the expertise that they will never be quite as good as the Ford that they aspire to be. No liver-eating eagles this moment.
See, we arrived ultimately.
The factor is that if I were an engineer competing with the Fiesta, I would be very concerned. Just how are these competitors most likely to produce anything as enviable as the Fiesta? Ford have drawn another execution in making the maximum car for its cost array; integrating all the practicality that you would certainly anticipate from a hatchback, with all the looks and efficiency you would certainly expect from a car twice its cost.